How to Make Money as a Social Media Specialist

make money online, earn money as a social media specialist
Make money as a social media specialist

Social media is a money making machine hitting every smartphone, tablet, computer, and even Apple’s iwatch! The only thing left for you do to is tap into social media to get your share of the cash flow.

There are many strategies to making money on social networking sites, but this article is going to cover becoming a social media specialist where you will use your skills in social media marketing to grow local businesses online presence.

Becoming a social media specialist may seem like an easy paycheck, but it can be quite challenging. Many companies are hesitant to hire a social media specialist because they either don’t understand it or don’t know how it can benefit their business.

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Your First Test

You need to be able to prove that you are a skilled social media specialist. Why? Only because every teenager with a smartphone can walk up to a company and preach about how they are the best at growing companies online presence but have no proof or experience!

Your first test should be to build a Facebook page with a minimum of 50,000 people. This page should target activities and events in your local community. Growing a Facebook page to 50,000 people will help you understand a few aspects of the job.

The first thing you’ll learn is the challenges associated with building a Facebook page, and by the time you reach 50,000, you will hopefully have an awesome strategy for growing Facebook pages.

The second thing is that you’ll learn if you have what it takes to accomplish an enormous task that your customers would expect from you. I would highly recommend pushing to 100,000 people if you have the time because the six figures speak to your abilities with potential clients.

Ultimately, this Facebook challenge not only helps you understand some of the problems you’re going to face as a social media specialist, but you will also have developed your first tool for your business.

The goal of a social media expert is to bring in more customers to your client’s businesses and expand their social media reach. Now you have a targeted list of 50,000 local people to send event information to for your clients.

Determine Your Pay Structure

There are few different strategies to putting money into your pocket as a social media specialist. While you can come up with other ways to pay yourself, here are a few suggestions:

Fixed Contract

The first method is to have a fixed contract. This fixed contract would have you strike up a deal with a customer that pays you a fixed budget each month for so many hours of work.

Your responsibilities are to use social media to get people in the doors through promotions and events, advertising discounts and offers through social media, and growing the businesses online presence such as through Facebook pages.

Pay Per Performance

The second method is to earn by referring business. In this strategy, you get paid commission for bringing business in through discounts and offers.

For example, let’s say you are advertising on behalf of a local coffee shop. You and the owner of the coffee shop agree to send out a coffee discount coupon for 10% off your purchase and for every coupon used you earn a commission of 50 cents. Assuming you built your Facebook page up to 100,000 people and you get 1% of the people on your page to use the coupon, you referred 1,000 people to the business and pocket $500.

Both methods have their pros and cons. The first method gets you paid on a month-to-month basis on a fixed amount, but at an hourly rate. While you should be providing value to your customers, the first method will get you paid even if you aren’t bringing in new customers, which can potentially get you released from your contract and doesn’t bode well for anyone’s business.

The second method is perfect for high performing social media specialists where your earnings are essentially uncapped. The downside is you only get paid when you bring in new business. You’re also putting a lot of trust in your client to record how much business you brought in.

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How to Gain Clients

Getting clients is going to be one of your biggest challenges, especially when you are just starting out and don’t have any statistics on how you are improving other businesses revenue stream.

One of the first things you can do is to create an informational flyer and business card. These cards should be filled with information on how social media marketing can help businesses succeed and what you specifically can do for local business in your area.

Attend local trade shows and network! Networking in person gives you a chance to meet local business owners. The best part about trade shows is that everyone attending is looking for exposure. Your job is to meet business owners, do a little small chatting, give them your information and tell them how you can help their business succeed.

Turn to your expertise, social media! Find local businesses Facebook pages and send them messages saying you’re in the social media marketing business, you would love to partner with them and would like to meet if that was something they are interested in.


What other ways do you make money as a social media specialist? Let us know in the comments below.

To your success!