Make money with pay per click advertising

How can you make money with pay per click advertising?

Earn money with pay per click advertising by directing potential leads to a sales funnel where you sell a product. Analyze your sales funnel to make sure you are converting and optimizing at each step. Publishers can earn from pay per click advertising by providing ad space for advertisers.

Imagine, making money with one advertising campaign. You are making money on autopilot for simply advertising your product.

It only takes one good product and an email funnel to replace your full-time income.

Luckily for you, I’m going to show you how to make money with pay-per-click advertising. I’ll show you the basics of an email funnel for selling your product. Additionally, I’ll show you how to make money with display advertising as a publisher.

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How can I earn from pay per click?

Earn money from pay per click advertising by creating an email sales funnel. The goal of an email sales funnel ways to build trust with your audience and turn them into customers. Therefore, it is a simple matter of getting email sign ups and optimizing for sale conversions.

Maybe you are  a nutritionist and you want to get more clients for your business. You can use an email funnel to find potential clients.

You will want to choose a topic of Interest to catch people’s attention. The topic needs to be something that people would gladly give over their email address. As a nutritionist, you might decide to focus on weight loss.

So you create an email list with a free course that sends emails to people interested in weight loss. You pay for advertising to get people to sign up for this course. At the end of the course, you pitch your services to help people meet their weight loss goals. 

Email lists can be a very effective way of generating sales for new customers for your business. However, it is still a very complicated process.

You will need to figure out how to optimize your email funnel. For example, how do you improve if 100 people get to the sign up page for the course, but only one person signs up?

Once you do have an effective funnel, you can increase your advertising spending to reach more people. You can then start creating additional funnels to find clients from a different angle. 

As a publisher or blogger, you can make money by having display advertising on your website. Whenever someone clicks on an ad or sees an impression, you earn ad revenue. I will talk more about earning money as a publisher later.

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Make money with pay per click advertising

Make money with pay-per-click advertising by determining your product an ideal customer. Give something away for free to your ideal customer in exchange for an email address. Send free and valuable content to your email list and then pitch your product or service.

It may sound simple, but coming up with an effective email funnel takes a lot of tweaking and optimizing.

Determine your product

The first step is to determine your product or service that you’re going to sell at the end of your email funnel. If you are going to make money, then you need a product or service to sell.

 Examples of products or services include:

  • Selling someone else’s product for a commission
  • A weight loss coach selling his service
  • A certified public accountant helping new entrepreneurs with taxes
  • Selling your own digital product

If you are at this point you probably have a good idea of what you are selling. However, the product needs to be able to cover the cost of your advertising.  Ideally, you are making more money with your email funnel than you are spending on advertising.

In some cases, it is okay if you are breaking even with the cost of advertising. Usually, this is acceptable when you have something else to sell down the road. For example, you might want to cover the cost of your advertising and then make money when you have a 20% off sale later.

Identify your ideal customer

Next, you need to figure out who your ideal customer is. The more targeted your advertising campaign, the better chances of success you will have.

Are your ideal customer mothers who are interested in Crossfit and a keto diet? Or is your product better suited for dads who are fed up with working and looking to start a side hustle?

The better you can identify your ideal customer the easier it becomes. Selling a nutritional product to a teenager sitting on the couch eating Cheetos is probably a bad idea. However, show that same advertising to an exercising mother and you’ll make more sales. 

Create a lead magnet

Nobody is going to give away their email address for free. You need to be able to give potential leads something of value, a ‘lead magnet’. Examples of things to give away include free downloads, courses, or printables.

Most marketers choose to have a 7-Day course where an email is sent every day for 7 days. Everyday, a new email is sent with a helpful tip. On day 7, you pitch your product or service.

Whatever you give away needs to relate to your product somehow. Your lead magnet should try to solve someone’s pain point or something they are struggling with. 

For example, weight loss is something that people struggle with. If you can make a free download or course helping someone with weight loss they are likely to sign up.

You also need to come up with a creative headline to catch someone’s interest. People don’t simply sign up for “weight loss course.” However, promising them something like “Drop 10lbs in the next 7 days” will catch more interest.

Create a landing page

Once you have a lead magnet, you need a place to capture email sign-ups. Email sign-ups are usually captured on a landing page. A landing page is a basic web page that has an email sign up and tells people what they are signing up for.

You can create landing pages using your email marketing provider. Mailerlite is a good free option if you are just getting started out. However, Convertkit is one of the more popular paid versions.

Start PPC advertising

Once your landing page and email course is set up, it is time to start advertising. You need to find a way to advertise and get people to your landing page.

Your goal at this point is to maximize the number of sign-ups while keeping ad spend low. 

There are many places to get started advertising. Social media networks are a very popular choice and provide targeted advertising. Alternatively, you can advertise using Google Adwords.

Analyze your sales funnel

In most cases, you will not be successful on your first attempt at a sales funnel. You need to be looking at every point of your sales funnel and approving upon the data.

For example, you might start your first advertising campaign and get 100 people to your landing page. Only one person signed up, which means 1 in 100 people become leads.You need to convert more people to email subscribers.

In some cases, your ad might be to blame. The ad might not have been relevant to your target audience. Alternatively, maybe your landing page wasn’t very good.

Once you make some adjustments, you are now converting 10% of visitors to email subscribers. Are your email subscribers actively opening your emails?

In some cases, you might have 40% open rates across all of your emails. However, one email in particular might only get a 10% open rate. Maybe, you need to adjust the title to get more engagement on those emails.

Finally, is the email that it is pitching your service or product converting into sales? How many people on your email list are buying what you are selling? How can you get more people to buy your product?

Make money with display ads as a publisher

As a publisher, you can make money by putting display advertising on your website. Whenever someone clicks on an ad or views an impression, you earn money. Publishers can earn from pay per click advertising simply by placing ad code on their website.

Create a website

The first step to making money as a publisher is creating a website. There are thousands of tutorials, especially on YouTube, for making your first website. You can have your first website up and running in less than half a day.

Publish content that gets traffic

Next, you need to publish the type of content that gets traffic. You should learn about search engine optimization to be found on Google. 

Most bloggers make the mistake of publishing the content they want to write about. However, if nobody is searching for the topic then nobody will find the article. If no one is reading your content, then you aren’t earning any money.

Optimize your content for ad revenue

Not only do you need to create content that gets traffic, but also content for revenue. Unfortunately, not all traffic is worth the same amount of money. You need to know how to write content that appeals to advertisers as well.

For example, you could write an article about teaching your dog to sit. However, there isn’t a whole lot of commercial intent behind the article. An article about the best dog toys is more product focused and would attract more advertisers.

Partners like Ezoic can help you analyze your current blog content. Ezoic has analytical tools which helps you analyze each article and how much revenue it’s earning your website. Therefore, you can find out what content makes money and write similar content to make more money.

Is pay per click effective?

Pay per click advertising can be very effective when you know what you are doing. You can continue to set up ad campaigns which generates you money on autopilot. However, you need to be able to find ways to make your ad campaigns more effective.

The main problem with pay per click advertising is the competition. If you have a weight loss product, so do thousands of other marketers. They are probably bidding on the same keywords as you would.

When more people are bidding on the same keywords, the cost of advertising goes up. Therefore, as an Advertiser, you need to find low competition keywords to promote your product. 

The best thing you can do is start with a small advertising budget and test the waters. Learn the ins-and-outs of creating your first ad campaign. Look at the results and see how you can make it more profitable.

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Summary: Make money with pay per click advertising

As you can see, you can make money with pay-per-click advertising. Most pay-per-click advertisers use a sales funnel to sell their product or service. A sales funnel gets potential customers to sign up for a free course which is then followed up by a sales pitch.

You can also make money as a publisher with display advertising. Advertisers are looking for ad space, which your website provides.

Pay per click advertising can be a very effective way of making money online. However, it is a very learned process and you need to have patience to learn. 


John is the founder of TightFist Finance and an expert in the field of personal finance. John has studied personal finance for over 10 years and has used his knowledge to pay down debt, grow his investment portfolio, and launch a financial based business. He is committed to sharing content related to personal finance based on his experience in his career, investing, and path towards reaching financial independence.