How to sell a product online for free, successfully?
Selling a product successfully starts by knowing your ideal customer. Perform customer interviews to understand their needs and where they spend time. Use this information to develop a product and market to your customer.
Imagine, building and launching a successful product the first time. Your product actually makes sales when you hit launch.
Selling a product online is one of the best ways to reach your audience.
Luckily for you, I’m going to show you how to build and market a product successfully. I’ll show you how to analyze your potential customers and turn them into cash. You’ll be on your way to making money from your laptop in no time!
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How to sell a product online
To sell a product online successfully, start by understanding your ideal buyer. Your ideal buyer will tell you what they need and where they spend their time. Take your market research and develop a product to meet your buyers needs. Market that product wherever your buyer spends their time.
Understanding your ideal customer is how Noah Kagan turned MINT into a multi million dollar business. Noah shows you how to understand your customer, build your product for them, and easily sell what they already want.
Know your buyers
The first thing you need to do when selling a product online is know your buyers. You need to fully understand who would be interested in your product already. Conduct interviews to find who your ideal customer is, where they hang out, and start forming relationships.
Most marketers make the mistake of trying to sell to everybody. However, taking a broad approach doesn’t work because everyone’s needs are different. It’s much easier to sell a product to someone that’s already interested in your product.
For example, it’s easy to sell a healthy snack bar to health-conscious moms looking for quick nutrition. It’s much harder to market to all moms, because not all of them are focused on health.
Conducting interviews is one of the best ways to understand your buyers. It gives you the opportunity to find out how your product can help with your customer’s problems. Ask questions like:
- What does your ideal product look like?
- How are you currently dealing with a problem that your product solves?
- Where do you spend your time looking for a solution to the problem?
These questions are all designed to understand your ideal buyer. You want to know how your product can be improved and where to market your product. The more specific you can narrow down a customer, the better.
You might find your target client spends most of their time on social media. Knowing this information means you should focus on a solid social media marketing strategy.
Your business can start building relationships, even if you don’t have a product yet. Find ways to get contact information from your ideal customer. You’ll have qualified leads for when your product comes into reality.
Determine your product
The best product to sell is something people already want and are willing to exchange money. Don’t try and reinvent the wheel, just give your customers what they want. You can make digital or tangible goods that are proven sellers via market research.
The easiest way to start figuring out a product is to ask what problem your potential product solves. Does your product help people make or save money, lose weight, pass an exam, etc.?
People are always looking to make their life easier. Most people would be willing to pay to make their life easier. Your product just needs to be the answer to your customer’s problem.
Again, conducting interviews is the best way to see what people need in a product. You can also look at free tools like Google Trends or Keyword Planner to make data driven decisions.
You’ll also need to determine if the product is going to be digital or a physical good. Digital products have high profit margins and only need to be made once. Physical goods will need logistics, inventory, and are much more difficult to manage.
Choose your storefront
You’ll need a way of selling your product to customers. Are you going to sell your products on a major marketplace or create your own webstore? Where you choose to sell your product depends on the product itself and how your ideal customers find your product.
Market your product
Marketing your product shouldn’t be difficult if you already have a good idea of your ideal customer. Your market research should provide you with an idea of what customers want and where they spend their time. Now, all you have to do is take advantage of this information.
Ultimately, market your product on the same platform your audience hangs out. Some of the best marketing strategies include:
- Offer a commission to influencers to sell your product. Affiliate programs are where you offer someone money to make a sale for you.
- Pay people with an audience to promote your product. For example, you find a health influencer on Instagram and pay them to take a picture with your healthy snack bar.
- Email marketing. You collect emails from your blog visitors or promotions and keep the audience engaged. Tell your audience about your product when it’s ready for purchase.
- Blogging or YouTube – Create content that your target customer is looking for and offer your product as the solution.
There are plenty of ways to market your product. The highest return on investment is often advertising on small, niched down influencers or networks which aren’t huge yet. For example, you can find Tik Tok influencers willing to take a small fee because no-body else is paying them.
Consistency is the only way you’re going to turn an idea into a success. Focus on the few things that bring in the most amount of results and do them daily. You will not build success overnight because success is a long-term game.
Have you ever heard of the 80/20 rule? 80 percent of our results are driven from 20 percent of the tasks we perform. You should find your 20% tasks and double down, letting go of everything else that’s not driving results.
Humans also perform best performing deep work in short bursts. I would rather work three hour days of productive work than 10 hour days. 10 hour days are typically filled with wasted time that doesn’t result in building a business.
Everyone wants to make a million dollars in a month, but making $1,000,000 doesn’t happen overnight. You have to have your first $1 day before you can make $10. Your first $10 day happens before you can make $100 and so on.
Taking action every single day will bring in results!Click to Tweet! Please Share!Click To Tweet
Summary: How to sell a product online for free
As you can see, selling a product online for free is possible with the right strategy. Selling a product starts with understanding your buyer. Your buyer is already interested in your product, so don’t waste your time on broad marketing tactics.
The goal of interviewing buyers is to understand their needs and where they hang out. You need to know their needs to make an awesome product. Understanding where they hang out will help you develop a marketing strategy that actually works.
The best thing you can do at this point is start developing relationships. Collect contact information of your potential buyers, even if you don’t have a product.
Knowing your customer, you can start developing your product. This product should consider your customer’s input in the interview process. Don’t reinvent something new, but stick with what people want.
It’s time to market your product once it’s built. Hopefully, you have a list of anxious buyers you can send an email pitch to, but that’s not always a reality. Instead, focus on marketing your product where your audience spends the most amount of time.
Lastly, stay consistent. You’re not going to build a successful business overnight. Instead, good habits are going to deliver results. Focus on the one task that brings in results and do it daily.