How can you make money using Facebook?
Make money using Facebook by building a following, promoting your content, selling products, or promoting sponsored content. The more people you have following you for content or information, the easier it is to sell products and monetize.
Imagine, building a massive Facebook following and being able to make money on demand. Do you want to make an extra one or $2,000 every month?
Facebook is a money-making machine when you know how to use it.
Luckily for you, I will show you how to make money using Facebook. I’ll show you some of the best features for making money and give you some ideas to get started. If you work hard enough, you can start making money from Facebook.
- There are many ways to make money on Facebook. Methods include building a following, promoting content or ads, affiliate marketing, selling products, sponsored content, social media managing, and becoming a shareholder or Facebook employee.
- Facebook has monetization rules and eligibility. You must follow the rules if you want to monetize content and stay monetized. Keeping your content clean and family friendly is the best strategy.
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How to make money using Facebook?
The easiest way to make money using Facebook is to build an audience around Facebook pages or groups. When you have an audience, you can sell or advertise to your audience and make money. Examples of how you can monetize include building a following, promoting your content, selling products, or promoting sponsored content.
1. Build a following or list
One of the most common strategies for marketers to make money on Facebook is building a following. You aim to build a list of people to pitch products, generate leads, or send sponsored content.
Have you ever heard the saying, “the money is in the list?”
The expression is a concept that means the more people you can reach, the more money you can make.
Facebook is an excellent tool for building a list to distribute your message to people. You could have a Facebook following of 100,000 people.
That’s 100k people who hear your messages or see your product for sale.
Let’s assume you’ve built a 100k following around weight loss. You could send out a post on Facebook which advertises your new weight loss course and instantly reach 100k people.
Assuming 1% of people buy, you’ve made 1,000 sales for simply having a list. A $40 product would earn you $40,000!
But what if you don’t have your own product?
You can always find someone else’s product to sell if they offer a commission. Assuming the product is $40 with a 50% commission, you’d earn $20 for every sale.
You can also advertise for companies and get paid.
Companies will pay you to send a message about their product or service to your list. You get paid for having an audience, and you can charge more money the larger the audience is.
2. Promote your content/display ads
You can use Facebook to promote your content which is monetized with display ads or affiliate products. The goal is to use Facebook to get website traffic or video views.
For example, bloggers and YouTubers can increase their views by stealing traffic from Facebook.
Maybe you have a parenting blog. You start a Parenting Facebook Group and work on getting new mothers to join your group. Over time, you’ll start to see common trends and problems that new mothers face. As a result, you make content designed to answer their specific problems.
Next time someone asks the same question, you can post your article or video as a detailed response to their issue.
Most bloggers and YouTubers make money by showing display ads on their content. Some even use their content to promote product offers.
The more views the content gets, the more money the content creator makes.
You could have your Facebook page or group full of followers. When you produce new content, show it to your followers to get some traffic.
3. Affiliate marketing
Affiliate marketing is promoting someone else’s product for a commission. You earn a portion of the sales price as an incentive to promote the product.
Use affiliate marketing to show products that would benefit your audience.
For example, you might have a Facebook group focusing on healthy eating for diabetics. Someone might ask the group a question about healthy eating for diabetics.
You can find an ebook or course which helps people with diabetes adjust their eating and offers a 50% commission. You respond to the question with a helpful answer and recommend the ebook as a valuable resource.
The goal with affiliate marketing is that you provide helpful information. Avoid being an aggressive salesperson, but instead, be helpful and recommend useful resources.
4. Sell your products
Rather than sell someone else’s products, you can sell your own products. Creating and selling digital products takes time, but you get to keep all of the profits.
You can also find people on Facebook that would be interested in promoting your product for a commission.
We’ve already talked about how Facebook Groups and Pages are a good way of building a list. Your list is the perfect place to sell your own products.
You can create a digital product in one weekend. Your product must have immense value to the people you’re promoting it to.
Remember, you could have a list of 100k people and sell 1,000 copies of your product. You could price your product at $15 and make $15,000 for a little work.
Facebook is also a good networking tool.
You can find other content creators and reach out to them to see if they’d be interested in promoting your product. You offer a 50% commission, and they do the work to sell the product.
5. Promote sponsored content
Companies like Izea allow you to connect with major brands interested in advertising to your audience. You can make serious money through sponsored posts when your audience is large enough.
For example, you might have a huge following on a Facebook page that posts pictures of shoes. You might get on Izea and score a deal with Nike or Adidas to post certain photos or deals for your audience.
You’re working with large brands that have large advertising budgets.
These companies want to reach customers anywhere they can. The more focused your Facebook following is on a specific product, the easier it will be for you to make money.
6. Advertise for companies
Imagine building a Facebook page or group which focuses on local events in your area. You reach out to local companies to see if they are interested in advertising.
It takes time to build up a large enough Facebook audience, which is why local companies are willing to pay for advertising.
7. Become a seller on Facebook Marketplace
If you have piles of junk building up in your storage area or you feel the need to purge your current belongings, skip the driveway yard sale – put it on Facebook marketplace.
You will reach a much broader audience by posting your items for sale on Facebook marketplace than just the few cars that may wander past your driveway on a Saturday morning.
Another advantage of Facebook marketplace is that it is free to post, and the listing stays active for as long as you want if you keep up with their renewals.
For the extremely business savvy, you can use Facebook marketplace to sell not only your unwanted items but also turn a profit on other products.
For example, you can buy baby clothes for $1 from a local thrift store and then resell them on Facebook marketplace for $2 apiece, turning a quick profit by doing nothing more than being a middle man.
The possibilities for Facebook marketplace sales are as endless as the number of treasures you can dig up from the attic.
8. Social media managing
Posting on social media doesn’t strictly have to be for leisure – it can be your job. Companies are discovering just how influential social media can be in advertising and reaching new customers.
Social media is a goldmine for creating opportunities for companies to expand their consumer base.
These companies often don’t know how or have time to manage promotion via social media.
You can capitalize on your social media skills by managing another company’s Facebook account and creating posts that promote their products and services.
In fact, depending upon the company’s needs, you may be able to juggle managing the social media accounts of several companies (provided there aren’t any non-compete disclosures) and rake in the dough!
9. Become a Facebook shareholder
It’s no secret that Facebook is one of the top social media platforms on the internet. As a company that makes an annual profit of over $120 billion, who wouldn’t want a stake in that?
With its ever-increasing revenue and popularity, purchasing stock in Facebook is an easy way to make money from the social media giant.
As of writing this article, shares are priced at around $200, and when you purchase shares in Facebook, you also get the benefits of the other Meta subsidiaries.
Playing the stock market always has its risk, but in the current climate where social media is king, buying shares in Facebook is a pretty safe bet.
Of course, you may want to wait until the stock drops in price to make the most return on your investment.
As long as there is no prediction of the company going completely under, it’s a good time to invest when prices are low so that you can yield higher dividends once the market booms again.
10. Work for Facebook
The most direct way for you to get paid by Facebook is to apply for a job for the company directly. Facebook is always looking for new talent and qualified employees to help run and improve its multi-billion dollar endeavor.
Although the conglomerate is physically based in California, you don’t need to live in the Golden State to receive a paycheck from Facebook.
Many job opportunities can be found from working in the comfort of your own home.
Since Facebook is an online platform, most of its processing is done over the internet, and there is little need for the overhead of physical space. Especially with the rise of virtual meetings and contact via email and messaging, Facebook jobs can be managed anywhere there is internet access.
11. Scope out Facebook promotions
Since so many companies recognize the draw to advertising through Facebook, there are many ways to spread the word about their products and services. Straight advertising works but so do incentivized contests and raffles.
Peruse through the brands you love and often shop, download their apps, and sign up for their rewards programs. Make sure you also follow them on Facebook.
Usually, companies plugged into the social media realm of advertising know the advantages of targeting the Facebook audience.
Often through one or more of the avenues listed above, companies will promote giveaways, contests, or raffles by allowing entries for those who like and share their Facebook posts or links on their Facebook accounts.
This isn’t a guaranteed way to make money, but the more entries you get by sharing promotions on Facebook, the more chances you have of winning prizes. Prizes often include gift cards, cash, or products from your favorite brands.
This is also a great way to gain a Facebook following for yourself, and you can set up a page dedicated to promoting companies that use Facebook as part of their marketing strategy.
You will not only gain the ability to win companies’ contests, but you may also garner sponsorship from these companies if you gain a significant following.
Additionally, if your followers reach 10,000 in number, you could monetize your Facebook page and start making money from Facebook itself.
All around, it’s a win-win-win situation, but this route does take a little more time, effort, and initial legwork than other ways to make money on Facebook.
No matter which avenue you choose, there is a way for anyone familiar with the platform to make money, and with millions of users, you’ve got a big audience!
12. Facebook Ads
Facebook Ads are a good way of generating leads or advertising your product. You should use ads to increase your following or sell a product.
For example, you could have an email list or newsletter. You spend money on Facebook ads to increase the number of email signups.
Alternatively, you could spend money on ads to advertise your product to millions of Facebook users.
How to make money with Facebook ads
If you look at your Facebook feed, it is cluttered with advertisements on the side and throughout your scrolling. They are hard to miss and demand attention, which is why they are so successful.
There are a few key things to remember when creating an ad for Facebook that will help it gain noticeability and generate more traffic to your account.
1. Know your audience
If you are going to publish a Facebook ad, know your audience. If you are pitching your advertisement to the general public, chances are it will not be as effective as if you targeted a niche audience.
Know who you are selling to so that you can set up your targeted audience for the most effective responses. When you publish an ad through Facebook, there are different ways to set up targeted audiences for your advertisement.
You can use demographics such as geographic location, age, interests, and more to zero in on the right audience for your Facebook ad.
You can customize your audience to include those who have supported your business in the past and new potential customers who share similar interests to current customers.
2. Make an offer your customers can’t refuse
Once you know who you’re selling to, create a compelling offer that will attract potential customers to your website through visual appeal and potentially advantageous opportunities.
Snag your customers with an awesome limited-time offer or sale on your most popular products. Or offer a discount on your product for new customers.
3. Use eye-catching ads
Use bright colors, easy-to-read font, and simple text to capture your audience’s attention and make them eager to learn more.
Once your ad starts circulating on Facebook, you won’t believe the traffic you’ll get. Even with a targeted audience, your Facebook ad may be viewed by thousands daily!
You’ll be able to sit back and let the customers come to you while you actively earn money using Facebook ads.
13. Facebook Groups
Facebook groups are good for building a community around a specific topic of interest. Groups tend to produce a lot of content for themselves, but you give up some control over what the group sees. Groups are good for sending traffic to your website or YouTube channel.
For example, you could have a Facebook group focused on weight loss. You’ll notice a common trend of questions that always come up. You could write a blog post or video which answers that question and send it to everyone who asks.
How to Earn Money from a Facebook Group
The great thing about making money from a Facebook group is the automatic establishment of your target audience. You can start a Facebook group, from Star Wars fans to amateur investing.
1. Find people interested in a topic
Once you’ve discovered the niche, your group will fill, invite as many people as possible and promote your group to grow your community. When you’ve established a decent-sized community within your group, start an investigation to help decide how to monetize the group best.
2. Perform market research
Pose questions to the group and discover if your community has a need that needs to be filled. Maybe there’s a product you can create, a service you can offer, or some other demand that can generate natural revenue.
3. Determine monetization strategy
You can offer to create a way for the creators in the group to sell their products through the community by charging a monthly advertising fee or offering to spotlight products for a small price.
You can promote different services or rally the community members together for an event that would be attractive to the group for which they wouldn’t mind paying.
4. Keep your offer niche specific
However you choose to monetize your group, make sure it fits with the community you are selling to. The best thing about monetizing Facebook groups is that you’ve gotten the most challenging part over with.
Bringing in customers and attracting followers once you have a product or service is much more complicated than establishing a following and then creating a product or service tailored to the community’s needs.
Find a niche, build a community, then use those savvy business skills to see how you can make money by providing services and products in demand.
14. Facebook Pages
Facebook pages are suitable for building a list for you to promote products and content. You have to feed the page with interesting and helpful content constantly.
Eventually, you’ll find an opportunity to send your product, offer, or sponsored content.
How to make money with a Facebook page
Facebook pages are perfect for setting up a digital business or the digital face of a physical company. There are multiple ways to make money from your Facebook page.
Facebook can set up an online store for products on the social media platform. With your Facebook page, you can post products for sale and add a selling feature that occurs without leaving the platform.
Alternatively, you can use your Facebook page for advertising and redirecting customers to your store’s website, where your products are listed for purchase.
Since most people access the internet and social media from their phones, you also have the option of setting up the selling feature of your Facebook page through both the platform and the app.
Speaking of smartphone access, think about how your audience is going to view your page. If most people come across your page scrolling on their phones rather than on the full-sized screen of a computer, then you want to make sure your page will draw attention.
Don’t use long text posts or overly complex descriptions for your products and services.
Instead, optimize your Facebook page so that it is easy to view on a phone screen and attractive enough to make customers and fans want to stay and purchase products from you rather than go back to the endless home feed scrolling.
Another great way to use a Facebook page to your advantage is by offering exclusive deals for your customers who purchase through your Facebook page. For businesses with other methods of advertisement and access, this is a good way to gauge how much of your audience is generated through the Facebook community.
Your Facebook page can also help promote local events in your community. You can simultaneously show your support for your local community, express the values of your business, and inform current and potential customers of all the volunteer opportunities you’re involved in.
Self-promotion and promoting other businesses through your Facebook page can help grow your community and connect you with other brands that will promote you in turn.
There are endless ways in which a Facebook page can gain increased traffic to your business, promote your products and services, and even directly sell your content to the public at large.
How much money can you make from a Facebook page?
The sky is the limit regarding earning money from your Facebook page. How much money you make depends on how you use your Facebook page to promote your business.
On average, Facebook creators that put the effort and time into their Facebook page needed to attract followers and viewers can make at least $100 per day, if not more.
Those who sell direct products, whether digital or physical, may generate more revenue directly from their Facebook page, while those who simply use their page as an ad campaign or business promotion may see more indirect consequences.
You can boost your page’s posts for more followers’ views and are more likely to attract more traffic to your page.
The more people visiting your page, viewing your videos, liking your posts, and browsing your products, the more opportunities you have to earn money.
How many views do you need to get paid on Facebook?
For simple content on your Facebook page, you only need 1,000 views to start making money. On average, Facebook creators get paid almost $10 for every 1,000 views.
Once you gain enough traffic and followers, you can start creating revenue by monetizing your Facebook page.
If your Facebook page has videos to help promote your products or further the mission of your business, you need at least 180,000 minutes worth of views from all your posted videos combined.
Alternatively, if you have longer videos of at least three minutes, you only need 30,000 one-minute views to qualify for monetization.
Once your Facebook page starts generating traffic and you start noticing that your page and video posts are reaching around 10,000 views, it’s time to start making money from your Facebook page.
How many followers do you need to get paid on Facebook?
To build a Facebook page that makes money, you need to have a decent following before the cash starts rolling in. Since there are so many users on Facebook and creators trying to earn money and catch users’ attention, you need to have a minimum number of followers to monetize your account.
To get paid on Facebook, you must have 10,000 followers or fans on your page.
Establishing a large fan base is necessary to make money through the standard requirements of Facebook itself and the common sense statistics of making money with a business.
Not everyone visiting your page or perusing your products will help you make money through your Facebook page. Still, by having a base of 10,000 followers, the percent of followers who will actively contribute to your page’s monetization will be significant.
Before you worry about how much money you’re going to make or how many views you need, build up that follower count. Invite everyone you know and tell them to spread the word to increase the popularity of your page so that you can start earning an income from Facebook.
15. Facebook Videos
Just like YouTube, you can earn money uploading videos to Facebook as long as they comply with the monetization standards imposed by Facebook. You must meet the eligibility requirements for monetizing your Facebook page to make money from uploaded videos.
How to earn money from Facebook by uploading videos
If your video is at least three minutes long and meets the subject matter requirements, it can be monetized on Facebook.
The way to make money through uploaded videos is by allowing ad breaks during the video. There is a simple process to qualifying your content for monetization through ad breaks.
- First, you need to apply for approval from Facebook.
- Once you’re given the all-clear, create your video with content aligned to your target audience to help promote the ideas and themes your Facebook group is about.
- You get to choose where the ads are placed so you can put them in natural breaks in the video content. An excellent way to ensure your video flows is to tailor your video to naturally have ad breaks inserted in different places.
- The last step is to publish your video (on the group or business page, not your personal account) and watch as the revenue comes in!
The more people you reach and views you get, the more money you will make.
Does Facebook pay money for videos?
Facebook will pay video publishers for videos that have their instream ads. You must submit your video for approval to Facebook for them to allow advertisements to run during the video.
As long as you meet the minimum requirements in terms of content, video format, and page traffic, there is no reason why Facebook shouldn’t be able to pay you for your videos.
Before you look to monetize your Facebook videos, you need to make sure that your page has at least 10,000 followers. Anything less than that, and it’s not worth it for Facebook to put ads in your videos because you’re not reaching enough people.
Not only do you need to have a minimum number of fans, but your page also has to reflect that it is still active.
Facebook gauges the appropriate amount of activity on your page by requiring that you have at least 15,000 engaged patrons, at least 30,000 views of over a minute on videos longer than three minutes, or at least 180,000 viewed minutes of all of your uploaded videos.
As long as your page meets these requirements and you are over 18 years old, you can apply to have your videos monetized and start earning cash from your uploaded content.
How much money can you make from Facebook videos?
Depending on the size of your audience, you can generate hundreds of dollars per day just from the views of your uploaded Facebook videos.
Videos uploaded to Facebook that qualify for in-stream advertisements can earn you, on average, $8.75 for every 1,000 views. The breakdown of Facebook’s payout rate for video content is similar to YouTube’s.
Regarding the revenue generated from advertisements on Facebook videos, Facebook takes a 45% cut, while the content creator earns 55%.
If you hit the right target audience, your Facebook videos can promote your brand and business and actively earn you money.
Creating Facebook videos are excellent revenue generator because you make the video once and then let the content do the work for you, earning you income for as long as your page remains active on Facebook.
Facebook monetization eligibility
Not everything you post on Facebook can make you money. You must follow a set of rules and requirements to make your content eligible for monetization.
Only content posted on professional Facebook accounts, Pages, Events, and Groups is eligible to be monetized.
Not all countries allow the monetization feature either, so you must check that you reside in a nation where that feature is permitted.
Any Facebook posts, especially those seeking to generate revenue, must adhere to certain content restrictions. Any content that promotes or depicts violence, hate speech, nudity, or sexual subject is not allowed on any Facebook page and may qualify as grounds for dismissal from the social media platform.
To qualify as monetized content, you must promote or sell products, services, or digital creations that do not seek to mislead or spread misinformation.
You must also be involved in the creative process of the original content to be eligible to make money from it through Facebook.
Facebook also has an established set of rules regarding payment information and the exchange of money for goods and services you promote on the social media page.
If you follow these rules and regulations, you can start setting up your Facebook page for monetization. Once you’ve established your page and it remains active for at least thirty days, you can begin bringing in that cash!
Why your Facebook page is not eligible for monetization
There are a lot of opportunities to make money on Facebook, and while Facebook has many rules and regulations to follow, it’s still easier than you might think to start rolling in the dough.
However, paying attention to those regulations for monetized Facebook pages is important. Violations of the rules or failure to comply with the standards may disqualify you from making money on Facebook.
1. Avoid questionable content
Specific categories and formats of content are prohibited or restricted from monetized Facebook accounts.
Some content can be helpful and needed within the Facebook community, and making money from content with questionable subject matter is completely warranted.
However, proceed with caution because there are restrictions on monetizing content from certain categories, including:
- Conflict or tragedy
- Sexual or suggestive activity
- Explicit content
- Strong language
- Objectionable activity
- Debated social issues
There is a fine line with these categories that may reduce your ability to make money or restrict it altogether.
Unless you follow the rules regarding these subject matters to the letter and are vehemently passionate about what you’re creating, it may be best to avoid these types of content.
2. Avoid prohibited content
Other categories are completely prohibited, so there is no chance of monetizing your Facebook account. Categories that would cause your account to be ineligible for monetization include content that provides false information, especially regarding medical content.
3. Evaluate your content format
Many digital formats qualify for monetization on Facebook, but not every format is eligible to make you money through this platform.
Static image polls, looping videos, embedded ads, text montages, image slideshows, and static videos are all ineligible for monetization through Facebook.
4. Avoid engagement baiting
Be careful about the type of response you seek from your potential clients on Facebook because there are types of behaviors that are prohibited from monetization.
If your content gives incentives to respond to posts, this is considered engagement baiting and cannot legitimately make you money through Facebook.
You will be disqualified from monetizing your Facebook account for any activity that promotes:
- Gaining unfair advantages
- Cheating such as hacking or botting
- Any solicitation activity, especially involving sex, drugs, graphic actions, or consumption of inedible products
5. Avoid monetizing politics
Suppose you are a government official representing your office or a politician. In that case, you can post on Facebook all you like, but there are heavy restrictions on making money from your political position through the social media platform.
Political candidates, registered political committees, current appointed and elected government officials, political parties, and government departments and agencies cannot monetize their Facebook pages, groups, or events in any official capacity.
This includes but is not limited to political advertising.
Suppose you find that you’ve been cut off from being able to make money on Facebook. Double-check that your account does not violate the restrictions and prohibitions set forth by Facebook’s monetization eligibility standards.
Suppose you aren’t sure why your account isn’t eligible for monetization even after reviewing the terms and conditions. In that case, you can contact Meta’s support team to get you back on the right track to making more money than you ever dreamed of through Facebook.
Can you make money on Facebook?
Facebook is a treasure trove of opportunities to make money. With almost three billion users, you have a large, captive audience all in one place.
The social media giant was created to connect people from all over the world. Part of how we form connections is by exchanging goods and services.
It stands to reason that you can use Facebook for more than just keeping up with family and friends and expressing your opinions and feelings to anyone who wants to listen. Thousands of people make money daily from selling goods and services through Facebook.
Some have made their career by promoting products, selling advertisements, and creating content through Facebook. This can all be done from the comfort of your own home or anywhere you want to travel – as long as you have internet access.
Summary: Make money using Facebook ($100 per day)
As you can see, there are many ways to make money using Facebook. One of the most important strategies is building your Facebook list through Pages or Groups. Use your list to promote your content, sell products, or advertise sponsored content.
Make money on Facebook by:
- Creating a following or a list of people interested in a topic
- Promote your content and monetize with display ads
- Promote other people’s products with affiliate marketing
- Create and sell your own products
- Get sponsored by other companies
- Charge for advertising services
- Sell on Facebook Marketplace
- Manage social media accounts for companies
- Invest in Facebook/Meta
- Work for Facebook
- Find deals and promotions on Facebook
- Take advantage of Facebook Ads
- Monetize video content
In order to monetize your account, you must follow Facebooks monetization rules. Failure to follow the rules can get your account suspended.